APEX Insight: Grab-and-go dining at the airport is getting a little easier thanks to a partnership between food ordering platform Grab and Collinson, the loyalty company behind the Priority Pass lounge program.
The deal, announced at this week’s Future Travel Experience Global conference in Las Vegas, includes a significant financial investment by Collinson in the Grab operation. It will also see the ordering service integrated into the Priority Pass app, further reducing the friction associated with such transactions.
Grab’s app-based ordering platform has expanded rapidly since its launch in 2015, facilitating more than one million orders at airport restaurants in the US and UK. Travelers can order directly using Grab’s app or through integration into airline or airport apps. American Airlines and London’s Heathrow Airport are among of Grab’s existing partners.
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