servy crm & cdp
Every order starts a relationship
Servy’s customer data platform turns airport food and beverage orders into a unified view of every traveller, then reaches them with the right offer, on the right channel, at the right moment.
Airport F&B shouldn’t be a one-off sale
Many travellers fly the same routes again and again. Yet most airport food orders end at the receipt, with no way to recognise the guest next time. Digital ordering already captures who bought what, when and how. Servy puts that data to work.
From raw orders to the next best action
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Ingest
Orders and events from web, kiosk and app marketplace, backend APIs, offline data and your data warehouse.
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Unify
One customer view that brings every touchpoint together.
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Analyse
Trends, funnels, cohorts, path finder, session and source analysis, affinity and RFM segments, predictions and an AI assistant.
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Engage
Recommendations, next best action, optimal time and channel, and an intelligent path optimiser.
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Personalise
Web experiences tailored to each traveller.
- SMS
- RCS
- App push
- Web push
- In-app
- On-site messages
- Cards
The moments that build loyalty, automated
cross-sell
Ordered pasta? Suggest dessert on the confirmation page, or as an on-site message 10 minutes later. Bigger baskets, no extra work for staff.
feedback
A short post-meal survey asks guests to rate their food, with loyalty rewards for taking part.
return order
Re-engage frequent flyers before their next flight, targeted by behaviour and retention segments.
repeat & reactivation
Win back lapsed guests with RFM segments, reward milestones such as the fifth order, and send birthday and anniversary offers.
every review answered, in your brand’s voice
Servy’s AI Review Management Agent writes personalised, on-brand replies using the context of each order.
- Turns negative reviews into recovery opportunities.
- Turns happy guests into loyal advocates.
- Connects to your coupon engine or rewards system to compensate unhappy guests.
- Replies at scale, so every guest feels heard.
What it means for you
For concessionaires
Higher basket values and more repeat orders.
For airports
A measurable link between digital commerce and passenger loyalty.
For travellers
Offers that make sense, when they’re actually useful.
Frequently asked questions
Where does the customer data come from?
From Servy orders across web, kiosk and app, plus backend APIs, offline data and your data warehouse.
Which channels can we use to reach guests?
Email, SMS, WhatsApp, RCS, app and web push, in-app and on-site messages, and cards.
What is RFM segmentation?
It groups customers by how recently they ordered, how often, and how much they spend, so offers go to the right people.
Can review replies include compensation?
Yes. The Review Management Agent integrates with existing coupon engines and reward systems.
Grow repeat revenue across your terminal
See how Servy’s CDP turns every order into a lasting customer relationship.
