INTERNATIONAL. Hospitality platform Servy and travel retail technology company Inflyter are to work together to provide an integrated ecommerce platform that they said will offer travelers “a more convenient and connected digital experience”. Both Servy and Inflyter are backed by global travel experiences and loyalty business Collinson.

The strategic alliance aims to present an integrated online marketplace with a single shopping and pre-ordering service showcasing all retailers, brands and products available at the airport – from food & beverage and travel essentials to duty free categories of fashion, cosmetics, electronics and more.

One-stop shop: An example of how the digital retail solution offered by Servy and Inflyter could look on desktop

Travelers can browse all commercial offerings before they leave home and save time at the airport by pre-ordering and purchasing in advance, or while they are waiting to depart, they said.

The platform, they added, is designed to offer travelers greater control over how and when they shop, and allows them to receive goods at a time and place of their choice. It includes multiple delivery and collection options including in-store collection, and delivery at gate and in-lounge.

The ecommerce platform will rely heavily on mobile engagement and deeper partnerships with airports and retailers. Inflyter recently launched a whisky e-boutique with DFS and Diageo Global Travel aimed at travellers across selected North American airports.

Servy Chief Experience Officer Jeff Livney said; “Our new joint proposition with Inflyter presents a fantastic opportunity for us to elevate the airport experience for travelers while also strengthening the business and commercial value for our airport and hospitality and retail partners. With our combined airport, retailer and brand relationships, this partnership offers a way to fast track the delivery of a truly integrated, omnichannel, ecommerce marketplace across all shopping categories, creating more streamlined digital, in-store and in-airport solutions for travelers.”

Digital reach: Servy, Dubai Airports and Dubai Duty Free partnered recently for the launch of DXB&more, a regional first mobile food, beverage and retail ordering service at Dubai International

Wassim Saadé, Founder and CEO of Inflyter, said; “With purchases and time at the airport being increasingly planned, we know travelers want to have advance access to an integrated digital shopping solution to help them reduce stress before departure (or minimize anxiety at the airport). Combining our ecommerce expertise and mobile and digital duty free shopping experiences with Servy’s leading omnichannel approach in hospitality, will offer the digital online shopping platform travelers want, and create a single airport ecommerce platform to drive incremental and online retail revenues for all partners in the airport ecosystem.”

The new strategic partnership will support the two companies’ combined ambition to widen their reach, which includes expansion in the EMEA region.

See the full article published via The Moodie Davitt Report here.