The Traveler Spend Index
As travelers return to airports in record numbers, one trend is taking flight faster than any other — digital food and beverage orders. From lounges to terminals, mobile and kiosk orders are reshaping how travelers eat, spend, and engage on the move.
This month, we analyzed more than a million digital orders across airports. This volume is for Food & Beverages, excludes retail and duty-free, and the story they tell is clear: digital convenience drives higher value.
Key Metrics at a Glance
• Orders: 1,098,658
• Average Transaction Value (ATV): $59.50 (+29% vs last year)
• Multi-Store ATV: $403 (14x higher than single-store orders)
• Active Stores: 388
• Time Horizon: Sep 10–Oct 9, 2025
What stands out is that while total orders dipped slightly, spending per order rose sharply. Travelers are buying less often, but they’re spending more when they do.
What’s Driving Growth
The biggest growth driver continues to be digital convenience. Over 88% of all orders came through mobile or contactless channels, showing that travelers prefer the speed and predictability of digital service.
Not trying to pitch Servy here but you can check channels at this LINK.
Peek into the Insights
• Hour 15:00 was the busiest hour when comparing Average Net Sale. The period from 11 to 17 showed strong business performance last month.
• All Fridays performed well this month — “Friday never betrays us.”
• While sales remain strong, failed orders (nearly 15,000 last month) continue to be a challenge, mostly due to payment errors or weak Wi-Fi.
• Lounges and premium dining represent over 40% of total concession revenue.
• Multi-store orders grew by 25%, reflecting travelers’ growing preference for bundled experiences.
The Big Takeaway
Even with fewer total orders, digital commerce is proving more profitable. Higher ATV, stronger conversion rates, and improved operational efficiency show that the digital traveler is not just spending — they’re engaging more deeply.
This shift isn’t limited to airports. As we expand into stadiums, theatres, and malls, the same behavior patterns are emerging: consumers now expect fast, personalized, and contactless ordering wherever they go.
Final Thought
Digital orders aren’t just a channel — they’re a window into traveler intent. Every tap tells us something about convenience, loyalty, and value.
The more we listen to that data, the better we can serve travelers — and grow profits along the way.
Upcoming Webinar
Nik Stephaney and Kim Neely are holding a discussion together early next month and sharing trends/insights on traveler’s ordering behavior during Thanksgiving/Christmas. More information will come out soon. Visit this page to know more about speakers, topic, and put this webinar in your calendar.
Kim Neely is a seasoned leader in airport digital innovation, with extensive experience in self-service kiosks and contactless ordering.
Nik Stephney is a digital strategist currently at Servy, where she helps shape airport guest engagement through cutting-edge self-service kiosks and contactless ordering systems.
About Servy
It is our vision to provide actionable insights into the digital ordering industry. Most of our customers today are from the airport industry but contactless ordering is taking over the world, and we are here to win it. Operating in 80+ airports in the U.S., Europe, the Middle East, and Asia Pacific we have exclusive partnerships with some of the world’s top airports, and distribution relationships with some of the world’s largest airlines. Servy is proudly a part of the Collinson Airport Alliance.
Editorial Desk: Nik Stephney, Vinay Mehendi
